Guides · free, no signup

How this stuff actually works

Every guide here answers one question a client has already asked me. If a guide tells you not to buy something, that is deliberate. You should know what the work involves before anyone quotes you for it.

46 guidesNo email requiredUpdated as things change
A desk at night with notes, a laptop and a candle
analytics tracking14 September 20268 min read

why is my cookie banner blocking google analytics on shopify

Your cookie banner is blocking Google Analytics on Shopify because your tags fire before visitors give consent. Fix your tag sequencing to capture missing data.

Read the guide
Web Analytics8 min read

Why Is GA4 Not Tracking My Wix Website

Your GA4 is not tracking your Wix website because of cookie consent banners, duplicate scripts, or a missing measurement ID. Fix your setup right now.

Read
Conversion Tracking10 min read

Why Is My Google Ads Conversion Tracking Not Working On Wix?

Your Google Ads conversion tracking is not working on Wix because of iframe blocks, consent banners or bad tag placement. Fix your tracking and record every lead.

Read
Analytics Troubleshooting10 min read

Why Is Google Analytics Not Working On My WordPress Site?

"Why is Google Analytics not working on my WordPress site?" It is nearly always an admin filter, a caching plugin, or a dead Universal Analytics tag.

Read
Website Management9 min read

How To Tell What Software A Website Is Built With

You can tell what software a website is built with in about a minute. These are the browser extensions, the page source clues and the manual checks.

Read
Tracking Systems8 min read

Google Tag Manager Not Working: How To Fix Your Tracking

Google Tag Manager not working means every tag sitting behind it is silently dead. These are the six causes, in the order worth checking, and the fix for each.

Read
Tracking Systems7 min read

How To Set Up Facebook Pixel On Shopify

Set up the Facebook pixel on Shopify in about ten minutes through the official app, with no code and no theme edits. Every step, in order.

Read
Analytics Tracking7 min read

Fix Your Facebook Pixel Not Working Properly

A Facebook pixel not working properly still fires just enough to look healthy in the dashboard. These are the checks that show what is actually broken.

Read
Website Security8 min read

Not Secure Warning In Chrome How To Fix

Chrome shows the Not secure warning when a page is served over HTTP. Fixing it takes a valid SSL certificate and a 301 redirect, and both are free.

Read
Tracking Systems10 min read

Fix Google Ads Conversion Tracking Not Working

Google Ads conversion tracking not working shows up as zero conversions on a campaign that is definitely converting. These four checks find where it breaks.

Read
Website Tracking9 min read

How To Add Google Tag Manager To WordPress

Add Google Tag Manager to WordPress with a code snippet plugin or a child theme. Both survive a theme update, and one of them is safer than the other.

Read
SEO Troubleshooting7 min read

why is my wordpress website not showing up on google

A WordPress website not showing up on Google is nearly always one of five settings, and the first is a single checkbox in the admin. Check them in order.

Read
Website Troubleshooting8 min read

Why Is My GoDaddy Website Not Showing Up On Google?

Your GoDaddy site is live but Google shows nothing. Here is how to tell whether it is a noindex tag, a missing sitemap or a domain forward, and what fixes each.

Read
Search Engine Optimisation9 min read

Why Is My Website Not Showing Up On Google Wix

A Wix website not showing up on Google usually has one hidden toggle switched off. This is where Wix keeps it, and what else quietly blocks indexing.

Read
Shopify SEO8 min read

Why Is My Website Not Showing Up On Google Shopify

A Shopify website not showing up on Google is usually password protection, a trial plan or a duplicate collection URL. All three are quick to rule out.

Read
SEO Troubleshooting8 min read

Why Is My Website Not Showing Up On Google Squarespace?

A Squarespace website not showing up on Google is normally a password, a trial site, or a sitemap that was never submitted. Each takes a minute to check.

Read
Website Optimization11 min read

Why Is My Website Not Mobile Friendly?

Your website is not mobile friendly because of missing viewport tags and fixed width elements. Learn how to spot these layout errors and fix your code today.

Read
Tracking Fixes6 min read

Meta Pixel Helper Not Working: 7 Fixes For Your Tracking

Meta Pixel Helper not working is sometimes the extension and sometimes the pixel, and the two look identical from the outside. These checks tell you which.

Read
Website Security9 min read

Why Is A Website Suddenly Not Secure?

When a website is suddenly not secure, you lose visitors instantly. Find out how to fix expired certificates, mixed content, and broken chains right now.

Read
Analytics And Tracking9 min read

Fix Facebook Pixel Test Events Not Working

Facebook pixel Test Events not working almost always points at the browser rather than the pixel. These are the four blocks that stop events arriving.

Read
Tracking And Analytics8 min read

Fix facebook pixel not showing in ads manager

A Facebook pixel not showing in Ads Manager is usually a permissions problem, not a missing pixel. These are the places it hides and how to get it back.

Read
Tracking Systems9 min read

Why Is My Facebook Pixel Not Working? The Complete Fix

A Facebook pixel not working quietly costs you every conversion you already paid for. These are the six causes, in the order worth checking them.

Read
Analytics8 min read

Facebook Pixel Test Traffic Not Working: How To Fix It

Facebook pixel test traffic not working usually means an ad blocker or a consent banner is eating the script before it loads. Both are easy to prove.

Read
Conversion Tracking10 min read

Facebook Pixel Purchase Event Not Working: How To Fix It

Your facebook pixel purchase event not working means your ad spend is wasted. Here is exactly how to fix your tracking.

Read
Tracking And Analytics10 min read

Facebook Pixel Not Working Shopify: How To Fix It

A Facebook pixel not working on Shopify is normally the app connection, the theme code, or a duplicate install firing twice. These checks tell you which.

Read
Tracking Systems11 min read

Fix Shopify Google Ads Conversion Tracking Not Working

Shopify Google Ads conversion tracking not working leaves you bidding blind. The tag, the conversion ID and the checkout page each break differently.

Read
Tracking Systems8 min read

Wix Facebook Pixel Not Working: How To Fix It Fast

A Wix Facebook pixel not working is nearly always the Wix marketing tools panel rather than your own pixel code. Two settings decide it, and both are free.

Read
Tracking Systems8 min read

Fix Send Test Traffic Facebook Pixel Not Working

The Send test traffic button reporting a Facebook pixel not working is usually your own browser blocking the script. Try an incognito window first.

Read
Website Troubleshooting7 min read

Why Is My Wix Site Not Mobile Friendly?

You are losing customers because your wix site is not mobile friendly, but you can fix the layout issues today.

Read
Content Systems8 min read

How To Build The Best LinkedIn Content Strategy

The best LinkedIn content strategy is narrow, not broad. A few strict pillars and real expertise beat chasing reach. This is the shape that works.

Read
Review Automation9 min read

The best way to get more google reviews for your business

The best way to get more google reviews is to build a compliant automated system. Learn how to ask every customer without breaking rules.

Read
AI Automation7 min read

How To Choose The Best AI Automation For Business

Finding the best ai automation for business depends entirely on your technical skills, budget, and exact workflow requirements.

Read
Tracking Systems7 min read

The Best Server Side Tracking Tools and How to Choose One

Find the best server side tracking setup for your business. Compare GTM, Segment, Snowplow and others to see which tool fits your infrastructure and privacy needs.

Read
Tracking Systems9 min read

Server Side Tracking Cost: A Complete Pricing Breakdown

Your total server side tracking cost depends on traffic volume and infrastructure choices. Read the exact pricing breakdown for cloud servers and managed tools.

Read
GoHighLevel6 min read

How Much Does a GoHighLevel Setup Cost? A Straight Answer

The real cost of getting GoHighLevel running: the software itself, the setup work, and the tools you get to cancel. With the numbers I actually charge, not a range designed to get you on a call.

Read
GoHighLevel5 min read

GoHighLevel vs ClickFunnels: Which One Should You Actually Buy?

A comparison written around what each tool is for rather than a feature table. ClickFunnels builds funnels. GoHighLevel runs a business. That difference decides it for most people.

Read
Local business5 min read

Missed Call Text Back: What It Is and Why It Pays for Itself

The single cheapest automation a service business can turn on. What it does, what to write in the message, the legal bit people skip, and when it will annoy your customers instead of helping.

Read
Tracking6 min read

Google Consent Mode v2: What It Is and How to Set It Up Properly

Consent Mode v2 in plain language: what the four signals mean, what breaks if you ignore it, the three ways to implement it, and how to check yours is actually working.

Read
Tracking5 min read

Why Your Facebook Ads Numbers Don't Match Your Real Sales

Meta says 40 purchases, your dashboard says 61. Here are the six real causes, how to tell which one you have, and which of them are actually worth fixing.

Read
Cold email5 min read

Cold Email Deliverability: The Checklist Before You Send Anything

Fourteen checks to run before your first cold email goes out. Skip them and you will burn a domain, land in spam, and never know why nobody replied.

Read
Cold email6 min read

SPF, DKIM and DMARC for Cold Email, Explained Without the Jargon

What each of the three records does, exactly what to put in DNS, the mistakes that silently break them, and how to confirm all three actually pass.

Read
Reviews6 min read

How to Get More Google Reviews Without Begging or Buying Them

Why most businesses have far fewer reviews than they have happy customers, the timing and wording that changes it, and the rules you must not break.

Read
LinkedIn6 min read

A LinkedIn Content System for Founders Who Have No Time

Not a posting schedule. A repeatable way to turn work you are already doing into posts, so consistency stops depending on whether you feel inspired that morning.

Read
AI automation6 min read

AI Automation for Small Business: What Actually Works in 2026

Which AI automations are worth building for a small business, which ones fail in production, and the one rule that decides whether an automation is safe to let run unattended.

Read
Websites6 min read

Your Website Gets Traffic But No Leads. Here Is Why.

Nine reasons a site with visitors produces no enquiries, in the order worth checking. Most of them are fixable in an afternoon and none of them require a redesign.

Read
Local business6 min read

Google Business Profile: The Settings That Actually Move You Up

Which parts of a Google Business Profile affect whether you appear in the map pack, which parts are busywork, and the mistakes that get listings suspended.

Read

Want the system instead of the instructions?

Every guide here describes something I build for clients. Tell me what is broken and I will tell you honestly whether it is worth paying to fix.

Rather have it built than read about it?

Every guide describes work I do for clients. If you would rather skip the reading, tell me what you sell.